About

Hi my name is Amber Roberts.

I’m an empowerment UX designer based in London.

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Amber Roberts

A creative and critical thinker who's passionate about communication and human interactions, I put the user in the centre and strive to create innovative products focusing on interactivity, empathy and usability. I use my interest in psychology and human behaviour to understand the story that drives the design of a product, whilst empowering the users to be their best selves.

- Ability to translate business metrics with data-driven objectives and goals into digital experiences and contribution to performance.

- Create user stories, user jobs, sitemaps, wireframes, prototypes.

- Plan and conduct user testing, surveys, and formal evaluations and iterating the         designs from the data. 

- Working knowledge of interaction design principles, information architecture and design systems.

- Knowledge of industry tools: Sketch, InVision, Zeplin, Adobe suite.